Visual content is the pillar of marketing today. If you run an online business, increasing e-commerce sales is your main focus. There are many ways to boost the conversion rate of your e-commerce site. Using quality product photography is a surefire way to increase sales. Although online shopping has many advantages, there are disadvantages some as well. Customers can’t see the product firsthand. This is where product photography comes into play. In e-commerce, only one of the five senses is engaged; our sight. Although consumers can see the product, they are unable smell the leather, feel texture or even taste the...

There is an old saying to the effect that a picture is worth a thousand words. This saying has been interpreted differently by various people but it simply points to the very many angles that can be taken when describing a picture. In a single photograph, one person can see sadness while another person can see deep happiness. The description given to a picture depends on the viewer’s own opinion and experience. Considering the fact that a picture can give people many ideas of how to describe it, imagine what Miami product photography could do for your business. Human beings are from different...

Etsy is the biggest online marketplaces for artists, crafters and vintage sellers. The international online market community offers a unique plat form from which artists and crafters are able to sell and share their work. Esty’s reputation is almost as immense as the sites online catalog. With so many retailers on Etsy it can be difficult to be noticed among the ranks of happy crafters and artists. Because of the fierce competition, for many, gaining hearts, clicks and sales on Etsy is easier said than done. As an Etsy seller you must grab a potential buyers attention visually. This is a...

The market for buying and selling today is different than it was even a decade ago. The first thing a customer will see when conducting an internet search will be an image or logo for your company. Because of this it is vital for your business to have product that is visually stimulating with high quality product photography. A user is less likely to click on images that are poor quality. The abundance of blurry or poorly lit images online only makes the crisp, high quality photographs stand out more. It is equally important to have clear attractive images on your...

As eCommerce continues to boom these days, the importance of quality advertisement can make or break a start-up eCommerce business. Words alone will not entice consumers to click and purchase products. It takes quality writing, a creative eye, and more importantly, rich and detailed eCommerce product photography. Potential customers do not have the advantage of holding the product in their hands, so they need accurate representations of the look and feel of their purchases without having it in their possession. Companies these days are setting aside huge budgets in hopes that one quality product photo will ultimately lead to success. The days of low...

Product photography is used to highlight a product or service. One could consider it a form of commercial photography, which defines and showcases a product which a company is selling. We are able to see examples of it everywhere we look; in newspapers, online advertisements and on billboards. Product photography goes hand in hand with product recognition, which leads to the success of a business. Who is the Photographer? Behind the camera, you will find a professional photographer or commercial photographer who is well versed in this line of photography. Advertising agencies and design firms often employ the services of a product photographer to...

The market for buying and selling today is different than it was even a decade ago. The first thing a customer will see when conducting an internet search will be an image or logo for your company. Because of this it is vital for your business to have product that is visually stimulating with high quality product photography. A user is less likely to click on images that are poor quality. The abundance of blurry or poorly lit images online only makes the crisp, high quality photographs stand out more. It is equally important to have clear attractive images on your print...

A picture is worth a thousand words, so it’s no surprise that high-quality product photographs can increase sales and conversions for businesses. Updating photos on your website might not seem important, but the right product photographer can bring photos to life and increase business tenfold. As more people are shopping online, business owners are investing more money into digital marketing and e-commerce sites in an attempt to secure current customers and entice new ones. Whether you’re selling high-end fashion, shoes or garden hoses, the competition is fierce on the Web. With innumerable other sites selling the exact same product, you need...

In sales, marketing is the most important profit strategy. Sure, price, customer service, and product quality, are also significant in drawing in and securing repeat customers; however, in order to create compelling attraction, your Amazon store needs to display intriguing visuals of product offerings. Because of this, obtaining professional quality photos of your stock is most important. Although taking photos of the items yourself may be tempting, such photos do not evoke the same temptation in your clients. When people shop online, they favor sites that bring them as close to the real experience as possible. One does not just want to see...

Photography has been in existence for over a century now, and its communication and marketing has and grown tremendously. Since the inception of the internet, many firms have heavily invested in website creation. E-commerce companies depend largely on web-related activities for their survival. Such sites require many photos to sell their products. Professional photography is a significant investment for any e-commerce firm that wishes to sell products online. The benefits are extended from displaying the products to the psychology of human attraction. Significance of eCommerce Product Photography When selling products online, the photos displayed matter a lot. The e-commerce photography determines the...